Campaigns Manager 44 views

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Job summary

At the Driver and Vehicle Licensing Agency (DVLA), we encourage applications from everyone, particularly groups currently underrepresented in our workforce. We pride ourselves on the positive impact diversity has and promote inclusivity and equality of opportunity for all. Our recruitment process is anonymised, which means that your name, date of birth and other personal details will not be seen by the sift panel.  

Are you creative and highly organised with the ability to deliver outcomes and achieve all deadlines?

Do you have experience of social media marketing?

Do you have the passion and enthusiasm to work on high profile and impactful campaigns that deliver results?

If so, we would love to hear from you!

Job description

We are looking for a Campaigns Manager to join our dynamic and friendly team. Reporting to the Senior External Communications Lead, you will have a proven track record of working on paid and no cost external communications campaigns.

You will be responsible for the day-to-day planning, delivery and evaluation of innovative paid campaigns, working closely with creative, media planning and research agencies, and forging strong relationships with stakeholders.

This is an exciting opportunity to have creative input and be involved in working on high profile, large scale and multimillion-pound government campaigns!

We will support you to excel in your new role, and will work with you to identify suitable relevant training, such as courses with CIM/CIPR.

The scope of responsibilities may also increase in future to potentially include line management, and you would be fully supported to develop these skills.


Your responsibilities will include but will not be limited to:

  • Delivering behaviour change and awareness raising paid for and no cost communications campaigns.
  • Responsibility for supporting the planning, development, delivery, and evaluation of paid campaigns along with low-cost and no-cost activity.
  • Supporting campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.
  • Supporting the running of campaign social channels, ensuring a strategic and creative approach to engaging target audiences and key stakeholders.
  • Working collaboratively with external commercial agencies to deliver high quality, cost effective creative content to agreed timescales and budget, and to agree and implement multi-channel media plans.

For further information about the role please see the attached role profile.

Additional information

Applications will be accepted from full time/part time/job sharers. Full time roles at DVLA consist of 37 hours per week. Part time and/or flexible working may also be available subject to the needs of the business. If you have a flexible or part time working requirement, you should contact the vacancy holder in advance of making an application to avoid possible disappointment later in the process should your desired working arrangements not be compatible with the requirements of the role. To contact the vacancy holder, please use the job contact details listed under ‘Contact point for applicants’.

This role will be based in Swansea, and we will be operating a hybrid working model that allows you to work between home and on-site giving you greater flexibility about where and when you work, subject to business needs and this also allows for ongoing support, development, and collaboration with colleagues.

Therefore, the expectation is that you will spend a minimum of 60% of your working time based at your principal workplace (DVLA). We would encourage you to discuss the working arrangements for this role with us during the recruitment process.

Person specification

You will need to have a strong understanding of a broad range of media channels, including the role for each channel and how they work together. You will also have a good understanding of the campaign lifecycle, and the value of evaluation and experience of measuring the impact of campaigns. You will have experience of social media marketing along with monitoring the performance of social channels, and a good understanding of marketing principles.

You are a pro-active individual who has excellent communication skills both verbally and in writing, with the ability to adapt your delivery to suit a wide variety of audiences, improving both impact and understanding.

You will have the confidence to interact and build relationships with a variety of stakeholders.

You will be creative and highly organised, with the ability to prioritise your work to maximise productivity and achieve all deadlines.

We strive to ensure that DVLA is a great place to work where everybody can be their true self, be treated with dignity and respect, and according to their individual needs. We have a number of staff network groups run by staff to support their colleagues.

Due to the evolving nature of the business, vacancies can become available at any time. Therefore, this campaign may create a reserve list to fulfil demand if it arises which will be held for a period of 12 months.


We’ll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Delivering at Pace
  • Seeing the Big Picture

Technical skills

We’ll assess you against these technical skills during the selection process:

  • Government Communication Service (GCS) Framework – Ideas – Level SIO
  • Government Communication Service (GCS) Framework – Implementation – Level SIO

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits.

  • Best in class learning and development tailored to your role
  • An environment with flexible working options where we encourage a great work-life balance
  • Generous average employer contribution of 27%, depending on rate of salary and chosen pension scheme
  • 25 days holiday, increasing by one day each year up to 30 days pro rata
  • Access to the staff discount portal
  • 24-hour Employee Assistance Programme providing free confidential help and advice for staff

More Information

  • This job has expired!
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