Paid Social Media Manager

E.ON Next Paid Social Media Manager

Location: London Farringdon twice a week with some travel to our Nottingham office monthly

Competitive salary and benefits

Are you a Social Paid Media Manager looking for freedom to make their mark in-house? Full of ideas and passion? Then E.ON Next is right for you.

We are looking for an experienced Social Paid Media Manager to join the E.ON Next Marketing team. Taking responsibility for performance media from strategy to execution, you’ll be working alongside commercial and marketing towards direct-to-site customer acquisition and retention targets.

You’ll take responsibility for determining lower-funnel media strategy that drives quality traffic and conversion, seeking re-targeting and cross-selling opportunities through collaboration with your peers. Your understanding of the full funnel means you’ll leverage and actively steer above-the-line media partners to maximise performance. You’ll be working alongside the in-house creative team to fulfil media plans, drive optimisations through A/B testing, enjoy pushing creative boundaries and own performance reporting in weekly stakeholder meetings. If you’re looking for freedom to make your mark in-house, this role is for you!

Here’s a taste of what you’ll be doing

  • Developing media plans in accordance with business objectives

  • Defining adequate customer targeting and campaign framework in relevant platforms

  • Setting Google Analytics funnels and optimisations towards optimum campaign tracking

  • Campaign fulfilment in collaboration with in-house creative team

  • Daily keyword analysis and bidding optimisation

  • Managing annual budget with transparency

  • Proactively optimising the conversion funnel in collaboration with Front-end, Creative, Marketing and e-commerce team

  • Owning reporting to wider stakeholder group, highlighting optimising opportunities and risks

  • Maintaining a leading brand impression share in-category

  • Strong collaboration with other Paid Media Managers for a holistic funnel approach to performance media and avoiding audience cannibalisation

  • Agile campaign planning and optimisation in light of changing market conditions

  • Collaborating with ATL media agency to effectively amplify other channel activity

  • Building and maintaining relationships with Platform partners such as Google

  • Striving for media excellence by sharing best-practice with Marketing and Creative teams

Are we a match?

We’re looking a someone with the following experience and skills;

  • Proven experience in developing media strategy and execution

  • Ability to own comprehensive reporting and data analysis

  • Proven record of driving acquisition and retention media metrics

  • Ability to adapt strategy to changing priorities and market conditions

  • Excellent knowledge of social media platforms such as Meta, X and Linkedin

  • Proficient knowledge of Google Analytics

  • Comfortable challenging the status quo

  • Comfortable with full autonomy and start-up environment

  • Experience with test-learn approach to campaigning

  • Proven ability managing large media budgets

  • Experience managing stakeholders

  • Ability to handle multiple work-streams at pace

  • Excellent attention to detail

  • Experience in social platform is a plus

  • Knowledge of energy industry is a plus

Do you?

  • Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving

  • Take initiative and enjoy exploring and expanding your role

  • Want to be part of a growth culture – every week will be different

  • Have strong organisational skills and hawk-eye attention to detail

Are you?

  • Curious and enjoy learning

  • Happy to make your own decisions, fear of failing doesn’t hold you back, it drives you forward, learning all the time and taking responsibility

  • A team player – enjoy being part of a team, knowing the part you play in your teams’ success, committed to giving your best and share learnings

  • Open to new technologies & new ways of working

  • Comfortable with ambiguity

What else do I need to know?

  • Competitive salary and benefits

  • 26 days holiday plus bank holidays – this includes a guarantee of for your birthday if you want it

  • A generous pension scheme

  • The chance to choose from our Flexible Benefits range

Job Information

Job Reference: JR101479_1710515054
Salary: Negotiable
Salary From: £
Salary To: £
Job Industries: Oil and Gas
Job Locations: London
Job Types: Contract
Job Skills: E.ON
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