Campaign Manager
Location: London Farringdon twice a week with some travel to our Nottingham office monthly
Are you a Campaign Manager full of ideas and passion? Are you looking to make your mark in a start-up environment? This role could be for you.
We are looking for an energetic Campaign Manager to join the Brand and Marketing in-house team. As Campaign Manager, your primary KPIs will be brand metrics and web traffic. You’ll own end-to-end campaigning from identifying business objectives, developing marketing strategy including audience targeting and messaging and fulfilling your communications plan with our internal creative team. Your experience of advertising law will ensure you’ll push creative and claims boundaries within regulatory compliance. You’ll be taking a customer-centric approach working alongside cross-functional teams to gather insights and optimise customer journeys. Your expertise will allow you to deliver successful campaign activity across a variety of channels such as display, TV, OOH, radio or events. You will take ownership in weekly reporting and optimisation of campaigns, working with external vendors where relevant.
Here’s a taste of what you’ll be doing
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Identify business objectives and turn them into campaign KPIs
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Develop communications strategy by identifying the relevant channel mix and messaging for each audience
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Craft regulatory-compliant messaging, taking charge of risk assessment by leveraging REGs and legal teams where required
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Map and implement end-to-end campaign customer journeys
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Write and fulfil campaign creative briefs with internal studio
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Work with insights team to strengthen campaigning approach with customer trends
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Review and learn from competitor activity weekly
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Project manage timely delivery of campaigns
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Work with internal and external media owners to plan and optimise campaign reach and conversion
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Own weekly performance reporting to stakeholders, logging and following-up on key actions in between each meeting
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Budget control of all campaign outputs
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Champion brand metrics and brand consistency across outputs
Are we a match?
We’re looking a Campaign Manager with the following experience and skills;
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Demonstrated brand-building campaign experience
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Agility in handling changing priorities and fast deadlines
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Experience planning communications and marketing strategy
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Demonstrated ability to deploy through-the-line campaigns
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Experience with media planning and fulfilment
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Track record in handling senior and cross-functional stakeholders
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Ability to handle and reconcile campaign budgets
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Autonomy in meeting deadlines through contingency planning
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Proven experience leading creative excellence
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Ability to leverage data to maximise campaign performance and strategy
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Experience to monitor campaign performance and recommend improvements
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Willingness to challenge and think outside the box
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Excellent attention to detail
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Ability to work with full autonomy
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Experience with start-up brand and/or sub-brand beneficial
Do you?
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Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving
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Take initiative and enjoy exploring and expanding your role
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Want to be part of a growth culture – every week will be different
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Have strong organisational skills and hawk-eye attention to detail
Are you?
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Curious and enjoy learning
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Happy to make your own decisions, fear of failing doesn’t hold you back, it drives you forward, learning all the time and taking responsibility
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A team player – enjoy being part of a team, knowing the part you play in your teams’ success, committed to giving your best and share learnings
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Open to new technologies & new ways of working
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Comfortable with ambiguity
What else do I need to know?
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Competitive salary and benefits
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26 days holiday plus bank holidays – this includes a guarantee of for your birthday if you want it
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A generous pension scheme
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The chance to choose from our Flexible Benefits range
