Senior Marketing Manager 20 views

As Senior Marketing Manager, you’ll lead our campaign to attract exceptional digital and data professionals to DVSA. You’ll showcase how joining our digital teams means:

• Building services used by millions daily
• Working with modern tech stack and cloud platforms
• Contributing to national transport infrastructure
• Being part of the wider Government Digital & Data community
• Making a real difference to road safety and sustainability

What you’ll market

Your will promote exciting roles across our digital and data teams and the work they do, including:

• Software Development
• User Research
• Service Design
• Data Science
• Product Management
• Technical Architecture
• Content Design
• Digital Delivery

You’ll be responsible for:

• showcasing our digital transformation work
• helping to build DVSA’s reputation in tech communities
• positioning DVSA digital and data as an employer of choice
• highlighting our role in Government Digital and Data
• demonstrating our commitment to brilliant digital services

Who we’re looking for

Someone who can:

• understand digital professional motivations
• create compelling tech recruitment campaigns
• engage with tech communities
• measure campaign effectiveness
• tell our digital transformation story

The post holder will be responsible for the day-to-day planning and delivery of campaigns. They will need to provide expert marketing advice and project manage a budget to deliver advertising, partnership marketing and PR activity. The post holder will need to work closely with creative and media planning agencies, our internal specialist communication team and colleagues in the People directorate and forge strong relationships with important stakeholders, policy officials and Ministers’ offices.

Responsibilities include but are not limited to: 

• Planning and implementing the marketing and campaign strategy including working with colleagues to develop an integrated media presence, in line with agreed timelines and outcomes.
• Commissioning, reviewing and analysing research and policy to extract and identify relevant insights to shape campaign activity. Exploring innovative opportunities to explore new online/offline channels.
• Overseeing campaign planning and implementation across above and below the line channels including broadcast (e.g., radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.
• Managing and contributing to the delivery of external communications campaigns and plans, working collaboratively with strategic communication managers and subject matter experts, ensuring an integrated approach.
• Making decisions about the most appropriate channels, using digital and other technologies to full potential, such as blogs, e-newsletters, email alerts, infographics, photography, filming and social media.
• Developing, creating and implementing proactive online and e-marketing initiatives and content, including national and trade media articles, direct emails, blog posts and social media posts to promote the campaign.

To thrive in this role, you have demonstrable experience of managing successful digital and media marketing campaigns. You have experience of developing and delivering significant behaviour change campaigns with clear communications objectives, based on audience insight and data. You can demonstrate experience of evaluating communications campaigns against agreed key performance indicators. You have experience of using a range of marketing tools and platforms and working with external marketing providers or agencies.

You have a solid and practical understanding of how print, broadcast, and digital media work, including the media cycle, circulation, and deadlines. You have a practical understanding of emerging digital services, tools, tactics and trends, including techniques for optimising digital content.

You have strong interpersonal, negotiation and persuasion skills, including the ability to build alliances to make a case. You have excellent project management skills, with the ability to work under pressure to meet tight deadlines and prioritise workloads. You have a flexible and agile approach and are able to adapt to changing circumstances and problem solve when necessary.