Sponsorship Lead – Partnership Management 10 views


Building a strong Commercial Function in Government, and with it the right commercial capability, is at the heart of a far-reaching programme of Civil Service reform.

We are building a cadre of commercial talent in all Government departments; people who can manage our commercial portfolios, who can lead our most complex and novel programmes and projects, people who have the gravitas and depth of experience to work alongside our policy and operational leaders to develop innovative commercial arrangements, whether through joint ventures, outsourcing or best-in-class contracts.

The Government Commercial Organisation is an employer which is truly committed to creating a welcoming, inclusive workplace where all our people are able to bring their whole selves to work and are able to perform to their potential. We understand the importance of diversity and inclusion and strive for a workplace that reflects the communities which we serve. We especially welcome applications from underrepresented groups including Black, Asian and Minority Ethnic (BAME) candidates, candidates with a disability and candidates with gender-diverse identities. Appointments will be made on merit on the basis of fair and open competition.

We have already made significant progress through the establishment of the Government Commercial Organisation (GCO), our single employer of senior commercial talent across government. This role will sit within the GCO, but based in our Department for International Trade commercial team delivering departmental objectives.

Job description

At a strategic level the Sponsorship team aims to professionalise HMG’s sponsorship offering and maximise the impact of partnerships by:

• Fostering and managing strategic sponsor relationships with UK businesses
• Supporting the effective delivery of HMG’s global campaigns
• Building sponsorship understanding, capability and governance across HMG

This Sponsorship Lead will have responsibility for implementing and delivering against the Global Sponsorship Team strategy, meeting ambitious sales targets and building impactful partnerships. This is an account management role where the focus will be on developing the relationships with existing partners, and leveraging additional sponsorship spend from the client base.
Working across the UK Government, and with senior private sector stakeholders, including at CEO level, you will work on some of the most high-profile government and business events that take place both in the UK and overseas.

As a member of the Government Commercial Function and operating within DIT Commercial, you will play a leading role in the team, actively supporting colleagues to deliver against team objectives, representing the team at a senior level and promoting our sponsorship offering to wider government and industry.


To be successful in this position we anticipate the right candidate will need to have:-

    • Strong commercial acumen combined with a strategic, consultative sales approach;
    • A Proven track record of success in a B2B or sponsorship sales environment with excellent presentation and negotiation abilities;
    • An in-depth knowledge of sponsorship and the role it plays in the marketing mix.;
    • An ability to identify, build and maintain relationships with new and existing sponsors and business partnerships, generating income and developing the government’s profile.;
    • An ability to lead a team on a continuous improvement journey

Amongst the main responsibilities will be :-

    • To lead the sponsorship account management function within the Global Sponsorship Team;
    • To build strong relationships between government and the business community, leading on developing long term strategic partnerships that deliver ROI for our partners.;
    • To create and implement effective account management processes and be a champion for best practice across government;
    • To develop creative and impactful activation plans with sponsors;
    • To be responsible for establishing, developing and maintaining effective collaboration with project teams across DIT, Whitehall and across the wider public / private sectors;
    • To create clear and concise reporting and evaluation reports for internal and external use;
    • To manage, coach and develop a team of sponsorship account managers;
    • To contribute to the development of sponsorship strategy, policy, governance and processes.

Due to the nature of our work International account management experience would be advantageous.

Technical skills

We’ll assess you against these technical skills during the selection process:

  • Assertive: Independent, assertive and an appetite for self-starting. The ability to deliver results autonomously, within a framework of support, guidance and championing from senior colleagues
  • Market Insight: An in-depth knowledge of sponsorship and the role it plays in the marketing mix
  • Commercial Focus: Strong commercial acumen which is combined with a strategic account management approach. An understanding of procurement and contract management principles.
  • Builds Relationships: Ability to develop relationships with existing sponsors and business partnerships by providing evidence of return on investment, thus generating additional income and developing the government’s profile further.
  • Coaching Manager: Proven experience coaching & developing teams. The ability to provide a working framework that encourages and promotes professional development.

Closing Date: Wednesday 12th May 2021

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