Personalised Registrations Executive

487736 Personalised Registrations Executive

Driver and Vehicle Licensing Agency

Apply before 11:55 pm on Thursday 12th November 2026

📍 Location: Swansea (This role is suitable for hybrid working)

💷 Salary: £32,027 – A Civil Service Pension with an employer contribution of 28.97%

🕘️ Contract Type: Permanent – Flexible working, Full-time, Job share, Part-time

🏆️ Available Positions: 1

The Personalised Registrations team is responsible for maximising revenue and delivering excellent customer service through the sale and promotion of DVLA personalised registration products. The team manages a range of commercial activities, including sales events, registration valuation and pricing, performance monitoring, market analysis, and customer engagement. Working closely with internal and external stakeholders, they use data and market intelligence to drive sales performance, identify opportunities for growth, and support future forecasting. The team also oversees wider commercial services, promotes continuous improvement, provides specialist advice, and represents DVLA at external events, ensuring strong customer, supplier, and stakeholder relationships while supporting the organisation’s commercial objectives.

To promote and support the successful delivery of the Personalised Registrations sales scheme through the identification and pricing of registrations, making registrations available for sale, promoting the brand, and analysing and reporting on sales performance. To manage PR Sales operational functions and act as a Subject Matter Expert, providing guidance and support to colleagues, customers and stakeholders. To maintain and develop knowledge of the personalised registrations product and the commercial market in which it operates. To identify and implement improvements to sales and marketing operations that support revenue generation and enhance the customer experience. To complete data analysis activities and produce sales performance reporting. To build effective working relationships with internal teams, suppliers and stakeholders. To support the broader Directorate and Agency functions through wider corporate responsibilities.

Top Responsibilities

Support Personalised Registrations sales activities to achieve revenue targets, enhance customer service, and identify growth opportunities.
Co-ordinate and deliver multiple sales events, ensuring successful delivery through effective stakeholder engagement.
Assist with registration valuation, pricing, and performance monitoring to maximise commercial returns.
Analyse and report on performance data, producing MI to support efficiency, forecasting, and income generation.
Support wider commercial services and contribute to business improvements through specialist advice and stakeholder support.
Develop product knowledge and promote the Personalised Registrations brand across internal and external networks.

For more information on the role and responsibilities please see the full job advert on CS Jobs using the link provided.

Benefits

Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
8 Bank Holidays plus an additional Privilege Day to mark the King’s birthday.
Access to the staff discount portal.
Excellent career development opportunities and the potential to undertake professional qualifications relevant to your role paid for by the department, such as CIPD, Prince2, apprenticeships, etc.
Joining a diverse and inclusive workforce with a range of staff communities to support all our colleagues.
24-hour Employee Assistance Programme providing free confidential help and advice for staff.
Flexible working options where we encourage a great work-life balance.

About You

To be successful in this role you will need to have the following experience:

Strong analytical skills with the ability to interpret data, identify trends, and support revenue growth.
Experience of driving continuous improvement and implementing more efficient ways of working.
Effective team-working and communication skills, with the ability to collaborate and contribute to shared objectives.
Working knowledge of Microsoft Excel and the ability to quickly learn new systems and processes to deliver high-quality outcomes.

Additional Information

We welcome applications from candidates who can speak Welsh and English. Welsh language skills could be useful in this role, but it is not an assessment criterion, so it won’t put you at any disadvantage during recruitment if you aren’t a Welsh speaker. Please note that the application and assessment process will be held in English.

How to Apply

👉 Read the full description and apply here: https://bit.ly/4AdOgP6

This vacancy closes at 23:55 on Thursday 12^th November 2026