B2B Product Marketing Professional – Large Format Printing 119 views

Canon

Overview

  •  18579
  •  United Kingdom
  •  Uxbridge, Middlesex
  •  Marketing
  •  Specialist/ Professional
  •  Full-time Fixed Term

This is a secondment opportunity for 12 months.

Canon UK is looking for a B2B Product Marketing Professional to support the Large Format Printing area for a 12 months period.


What we give

With Canon, you’ll get the support and encouragement you need to grow, from people who share your ambition. We’ll invest in your professional development to help you learn and progress in your role with us. You’ll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

You will:
  • Own product lifecycle management for all elements of the product portfolio, including successful launch and exit of products
  • Define product positioning and promotional offering for Large Format Printing area, to support our channels and increase our market share
  • Through thorough market analysis (incl competitor positioning) help set business targets, manage the product budget process and then monitor CUKI progress
  • Build and publish a product marketing strategy to achieve product objectives within relevant channels & sectors
  • Provide scheduled management reporting on portfolio performance. Develop necessary reporting and co-ordinate the targeting of sales activities and forecasting
  • Own relationship with 3rd party providers that form part of the portfolio and generate new business opportunities in collaboration with these partners
  • Own service plan & profitability promotion for the portfolio, both Canon & channel partners (PPP total ownership for services & prof services portfolio)
  • Spokesperson for product portfolio at key internal & external events with the ability to position the portfolio to different audiences and tailor content appropriately
  • Own and implement required lead generation activity to drive pipeline for the portfolio, across all channels, working with appropriate marketing colleagues (campaign, channel) and key channel stakeholders
  • Drive sales enablement through adaptation/creation of sales ready application and product content, tailored by route to market, and proactively communicated / regularly reinforced through all available platforms, tools and forums
  • Identify capability needs and fulfil requirements to equip sales personnel across all channels with the appropriate knowledge, skills and tools related to the product portfolio

What we ask

You will already have relevant product marketing experience within the technology sector and a knowledge of services.  Familiarity with Scan, Print, Multi-Functional Devices, Print Management Solutions and Workflows would also be beneficial.

As the B2B Product Marketing Specialist, you will possess the following skills and expertise:

  • Successful track record in B2B Marketing including Product Marketing within the Technology sector
  • Experience working with direct and indirect sales teams, ideally including distribution and e-commerce
  • Proactive self-starter, able to overcome obstacles and deliver within agreed timeframes.
  • Blends a creative approach with analytical substance
  • Degree in Marketing or CIM qualified preferred

You will need

As the LFP Product Marketing Professional you will possess the following skills and expertise:

  • Strong cross-functional and relationship building skills, being able to collaborate with multiple stakeholder across Sales, Support Functions and Canon Europe
  • Excellent communicator who can influence key stakeholders and develop compelling stories that resonate with the audience

Further Information

With Canon, you’ll get the support and encouragement you need to grow, from people who share your ambition. We’ll invest in your professional development to help you learn and progress in your role with us. You’ll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

Self-Development is important at Canon and you will be encouraged to take further training to develop your skills to become successful in the role with the support and guidance of your manager.

  • Pay – Competitive salaries that are regularly benchmarked against similar roles and reviewed annually.
  • Bonus – A discretionary bonus scheme that rewards you as you help us achieve our goals.
  • Learning & Development – As a Company that encourages continuous learning you will always have resources and support available.
  • Work & Home Life Balance – We support with a minimum of 25 days holiday per year, holiday purchase and a flexible working policy.
  • Diversity – We are an organisation that delivers on a global scale, striving to create a diverse and empowered workforce that reflects the communities we serve.
  • Health & Wellbeing – Free private healthcare, an Employee Assistance Programme, partnership with Mental Health First Aid UK with a network of mental health champions and discounted rates to Nuffield Health Gym.
  • Employee discount – Up to 38% off products from our Canon store.
  • Some other Benefits – Generous Pension, Canon Awards, Discount cards, Cycle to Work scheme, Season ticket loans and charity volunteer days.

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s visionary, innovative and bold. As the world’s best imaging company, we’re living and working together for the common good.
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