Trainee Trends Writer

Job Introduction
Do you want to work for the most exciting media company in the business, covering the best country in the world? Glasgow and Edinburgh Live are already the best-read news titles in their cities and sister title dailyrecord.co.uk is the largest news website in Scotland – but we want to get even bigger.

We are now looking for a Trainee Trends Writer to work for Glasgow and Edinburgh Live. You will be able to identify the latest search trends or the hot topics on social media, and know how to turn them into engaging digital content. You’ll cover a varied range of subjects from viral news to shopping, current affairs to must-see television – and deliver that content to a wider audience while retaining high standards of storytelling. You will know the key search terms needed and the ideal time and platform to optimise your stories.

We are looking for candidates with excellent storytelling techniques, superb social media skills and knowledge of SEO and Google Trends, as well as a deep understanding of how to make content engaging.

Please note we will be reviewing applications for this role as applications are submitted. Due to this, the role may close without notice, so please don’t delay in your application.
So, who are we?

The Daily Record is part of Reach Plc. You might not have heard of us but we have probably met without you even realising it. We are home to Scotland and the UK’s most iconic digital platforms, magazines and newspapers. From the Daily Record and Sunday Mail to the Scottish Daily Express, Glasgow Live, Edinburgh Live and OK!. We also own a huge number of regional titles across the UK such as the Paisley Daily Express, Ayrshire Post, Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more). Our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human. Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Role Responsibility
Source, create, publish and share search and trending content
Write in an engaging and easy-to-access style to help answer questions that readers are seeking answers for.
Be creative with a stream of original ideas for content that the readers will love
Have a deep understanding of how people behave on social and use that to create content ideas
Play an active part in helping your content reach its audience by sharing it in the right places and engaging with your audience
Work with the Trends Editor to ensure we have the right content ahead of big events
Publish content to a high standard with pictures, video, audio, strong headlines and an understanding of SEO where necessary
Manage relevant site sections and social feeds
Use analytics to inform content decisions
Ensure content is produced with the correct metadata at all times
Write and share content in a way that meets standards set by the business in terms of quality, consistency, legal accuracy and IPSO compliance
Maintain a thorough, up-to-date knowledge of media law and IPSO code
Ensure the appropriate and responsible use of social media in line with Reach Plc policies and strategic goals
Maintain the highest personal standards of professionalism and integrity at all times within the framework of current legislation and Reach Plc’s editorial and company policies

The ideal candidate
A Reach Plc or equivalent journalist qualification or working towards.
Digital storytelling ability and social media prowess
Excellent writing skills
Good knowledge of digital skills including some experience of using web publishing systems, SEO and social media
First-class organisational skills
Excellent communication and presentation skills, both verbal and written
Ability to use and apply learning through digital analytics
Entry-level understanding of SEO and trends to know what content people need
Adaptable, creative, flexible with lots of flair
A positive, can-do attitude
Ability to work well as part of a team
Ability to work quickly and effectively under deadline pressure
Excellent attention to detail
Self-motivated, highly organised and able to take instruction as well as manage own workload efficiently
Up-to-date knowledge of media law and IPSO code

Package Description
25 days holiday per annum
Contributory pension scheme
Free wellbeing apps and coaching support
Inclusion Networks and Champions, giving all employees a voice
Simply Health Healthcare Cashplan
Holiday purchase scheme
Plus lots of high street discounts!

Job Information

Job Reference: 009539_1634224978
Salary: Negotiable
Salary From: £
Salary To: £
Job Industries: Media
Job Locations: Edinburgh
Job Types: Permanent
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