Marketing Director – Apprenticeships
This is a great opportunity to join QA and help us to make a difference!
Apprenticeships change people’s lives, offering them more choices. Offering a route into dynamic jobs in the technology sector for people from diverse backgrounds, who perhaps lack the formal qualifications to pursue a University career, they are becoming an increasingly popular career path and one with growing support from the Government. QA has an enviable position as the UK’s market leader in Digital and Technology Apprenticeships including Degree Apprenticeships.
Working across QA’s Apprenticeship and Consulting Divisions, you will be responsible for challenging our approach to market penetration and driving growth across the business, creating an exceptional learning experience for our apprentices and supplying our clients with their next generation of digital and tech talent.
A key part of this position is to understand the marketplace, how QA’s programmes perform today and how we can improve the experience for learners and clients alike. Identifying the key opportunities, you will lead a programme of actions across product, marketing and sales to help deliver accelerated growth for the business.
Understand the market landscape – What are the key trends, especially by programme and by region and where are the emerging client and learner needs? What are competitors doing, and how are they doing it including a full understanding of their strategy and client narrative? How does this affect the way our marketing and our products need to evolve?
Take the learner experience to the next level – How can we create an experience for our learners on a QA apprenticeship that is second to none? Word of mouth is an incredibly important source of recommendation, and happy learners will also enhance our reputation with our clients.
Develop Partnerships – Increasingly employers are looking for diverse workforces, where attitude and aptitude are more important than background or formal qualifications. Working with a range of external partners you will seek to access diverse talent pools and create commercial relationships to broaden our client footprint.
Generate Leads – You will create highly-engaging, content-driven marketing campaigns with the aim of engaging new clients and generating high volumes of qualified leads to pass to our sales teams.
This position is based in London, and offers the flexibility to work remotely for 2 days a week.
Bring your experience:
You’ll be a highly experienced marketing director and will have the following skills and experience:
A radical thinker that pushed boundaries and loves to challenge the status quo.
A can-do attitude to get things done and break new ground.
A visible and confident leader with exceptional communications skills.
Ability to work quickly, identifying the things that will have the most impact.
Problem solver – able to get things done in challenging circumstances and at pace.
Ability to build consensus across a wider organisation and work with senior stakeholders.
Ability to use data and MI to drive insight, inform decisions and communicate this to others
Ability to inspire and bring people along with their vision.
A passion for helping people to build their careers.
Experience of working in a business to business environment.
Experience in developing content-led marketing campaigns and managing lead generation activity at scale.
A proven track record of delivering successful new initiatives.
Experience of managing C-suite stakeholders.
Experience of the Apprenticeships, learning or training industries would be very useful.
Good commercial knowledge, and ability to build business cases, and analyse data.
Knowledge of techniques for creative development and market research.
Apply Now – Here’s How:
Simply hit the Apply button. But if you have any questions or want to know more about us, please contact
At QA our mission is to help everyone find their place in the world. This means that we continually celebrate the diverse community individuals cultivate.
As an equal opportunities employer, we stay true to our mission by ensuring that our place, can be anyone’s place.