Engagement Producer

Job Introduction
WalesOnline is part of Reach plc, the biggest regional journalism publisher in the UK, with a proud history of campaigning local journalism. This role exists to focus on how we are connecting with our readers and followers on social media, via our newsletters, and on the site itself. It will also deal with how to make the most of our content post-publication.

You will help manage our social media channels and improve their position as among the most engaged-with in the country. This means making our Facebook pages even more widely followed, shared and engaged with, through video, pictures and words on subjects which will be informative, emotional, funny, heartbreaking, quintessentially Welsh, or all of these things at once. It means finding new ways to grow our Twitter and Instagram channels to get people more involved in who we are and what we do, and reaching new audiences on platforms like TikTok.
Our email newsletters have become a huge part of what we do in recent years and you will help us build on these foundations, on subjects ranging from breaking news to nostalgia. And you will help us get more people commenting on and engaging with articles on our website. You will do all these things by drawing upon data and marrying with that with creativity and imagination about where we can go next.

You will write content that we think will engage large audiences and show that they are being listened to and you may stand in for our head of audience.

We are looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to tell us the stories you believe are important from our many communities so we can continue to diversify our content. Please note, this role will be a mix of home working and office-based presence.
Please note we will be reviewing applications for this role as applications are submitted. Due to this, the role may close without notice, so please don’t delay in your application.

So, who are we?
You might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human. Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Role Responsibility
Creating engaging content across all our social media platforms that large numbers of people want to engage with, using video, pictures, graphics and words
Finding new ways to grow our social platforms and pages
Growing our numbers of newsletter subscribers.
Managing and moderating platforms for logged-in users, such as readers’ comments on our news stories.
Managing social media channels when required.

The ideal candidate
Ideally, you’ll have NCTJ-accredited qualifications including news writing and media law. However other relevant qualifications or experience will be considered.
Creative and experienced in social media, you will have clear ideas of how to reach and engage people and be able to take the initiative in making that happen
Excellent writing skills
Ideas for growing existing newsletter audiences and attracting new ones
Experience using email service providers, to develop and deliver email campaigns / newsletters would be advantageous
Experience of publishing via digital content management systems and video editing
You’ll be comfortable working at pace and under deadline pressure
This role includes some weekend and evening shift rota work

Package Description
25 days holiday per annum
Defined progression pathway
Contributory pension scheme
Simply Health Healthcare Cashplan
Free wellbeing apps and coaching support
Holiday purchase scheme
Inclusion Networks and Champions, giving all employees a voice
Lots of high street discounts!

Job Information

Job Reference: 009971_1634221866
Salary: Negotiable
Salary From: £
Salary To: £
Job Industries: Media
Job Locations: Cardiff
Job Types: Permanent
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